Saturday, February 04, 2006

be remarkable

I'm a book-skimmer. I pick up interesting looking books (yes, I do judge a book by its cover) and flip through them, gleaning what I find helpful and ignoring what I don't.

This practise is, in fact, a valuable way to save money when on a tight budget. Give yourself at least an hour to browse the mega-bookstore, grab a few books and magazines that catch your eye, and then snatch up one of the few remaining cushy chairs to sit and skim to your hearts content. Some days you might buy one of the books, some days you might not.

On Thursday, I did. I went to Books-A-Million for some serious business book skim time and ended up leaving with a funny little purple-spotted hardcover book about how to stand out in the crowd, or, rather, how to make your product or company stand out. It's recommendation? Be remarkable.

I've yet to actually read the entire book that I bought, but I am eager to glean any tidbits about marketing and product positioning that I can learn from Seth Godin, the author of Purple Cow: Transform Your Business By Being Remarkable.

And for more from Seth, check out his blogs: Seth Godin's Blog and All Marketers are Liars.

1 comment:

Stefani said...

Oh - I was going to tell you about Seth's blog! It's good stuff. Check out squidoo.com - he's part of that too. (My lens is All About Paper).

Besides being remarkable, the other thing I've been trying to live by of late is something I read in one of Cheryl Richardson's books: Pass up good for great. I love that. Just the other day I decided to let two paper/cardmaking magazine subscriptions expire because they really aren't doing it for me. They are okay, fun to browse and look at new products in the ads - but if I don't subscribe to them, I'm hoping to find one fantastic magazine that really meets my needs for instruction and inspiration. (Like Expression magazine, though I hear it's closing down.)