I'm a book-skimmer. I pick up interesting looking books (yes, I do judge a book by its cover) and flip through them, gleaning what I find helpful and ignoring what I don't.
This practise is, in fact, a valuable way to save money when on a tight budget. Give yourself at least an hour to browse the mega-bookstore, grab a few books and magazines that catch your eye, and then snatch up one of the few remaining cushy chairs to sit and skim to your hearts content. Some days you might buy one of the books, some days you might not.
On Thursday, I did. I went to Books-A-Million for some serious business book skim time and ended up leaving with a funny little purple-spotted hardcover book about how to stand out in the crowd, or, rather, how to make your product or company stand out. It's recommendation? Be remarkable.
I've yet to actually read the entire book that I bought, but I am eager to glean any tidbits about marketing and product positioning that I can learn from Seth Godin, the author of Purple Cow: Transform Your Business By Being Remarkable.
And for more from Seth, check out his blogs: Seth Godin's Blog and All Marketers are Liars.