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Sunday, February 25, 2007

A Short Synopsis

For my loyal readers, who know the whole story, let me clarify my current position:

1. CraftLuck is my newest venture. It's non-profit, and, as I mention in the previous post, grassroots.
2. Declaration Vintage is my business. I'm thinking of re-working the name and will explore selling indie-crafts along with my antique and vintage items more aggressively than I am now.
3. Ruby Red is my avatar/personna. This is my personal blog, the one with all the history. If you've read my posts since the beginning, then you know about my journey and how I've gotten here. (If not, start at the beginning!) Ruby Red is the writer, the vintage postcard collector, the crafter, the design enthusiast, the entrepreneur. Ruby Red is ... me.

Something New ...

I can't believe I'm doing this, but I have stepped out of my comfort zone and started a whole new kind of grassroots craft movement. It's a local concept, for now. An indie-driven, freestyle, one-of-a-kind event called CraftLuck. Basically, crafters in Middle Tennesse can participate in a potluck-style meeting in which participants bring craft supplies to share with the entire group for the duration of the event.

Unlike a stamping party, nobody is selling the products used. Unlike a scrapbook meet, more than one kind of craft is being created. Unlike a traditional potluck meal, you can't, well, eat what everyone else has brought (unless, of course, they brings snacks to share, too)!

What you can do is have fun. I'm hoping that people who don't normally spend time crafting will come and enjoy themselves, as well. I want to get the word out that crafting is for everyone, and that you don't have to be perfect to be creative.

Friday, February 16, 2007

Friday!

It's Friday, I'm heading out of the office .... YAY!!!

Actually, though it's been a long, hard week, and my allergies are killing me, I'm sort of excited: we are in the process of renovating the office. I have a brand spankin' new cubicle that is BIGGER than my old one (by quite a bit, actually!). And a new Mac mini.

So that's good, right?

(It's just that every Monday reminds me again of why I can't wait to have my own business).

*sigh*

Monday, February 12, 2007

A Long (and Overdue) Update

I’ve switched out most of my inventory in the showcase and have changed gears yet again. Out are the majority of the purses and all of the costume jewelry. I loved them, but obviously the market was not right for them at the antique mall. So, I’ll sell them another way, perhaps online or in a trunk show. I’m losing money on rent, but the past three months have been an incredible learning experience for me!

So far, the antique shoppers of Nashville have liked (and, more importantly, bought) the following: baroque-style gold mirrors, end-of-the-day Bakelite, vintage belts, vintage wicker and leather purses, blue glass, and a decorative fan.

I’m trying to be the bootstrapper of bootstrappers and the guerrilla marketer of guerilla marketers, considering my budget is, well, nonexistent. Sometimes, I think I’m going to go crazy, because even when I’ve stopped intentionally planning, my brain takes over and I can’t concentrate at work or go to sleep at home because new ideas spin around and around and around until I have the compulsion to write them down or make a new phone call contact—immediately.

My business has gone through such a metamorphosis, even in the past year, that sometimes I stop and wonder if I’ve completely lost it. How will I ever stick with one idea through to the finish line? How many other ideas will I hotly pursue, only to drop later on down the road without so much as a tootle-loo?

More importantly, will I ever start to make a profit?

Yet I can’t deny that jumping in and making the financial commitment to sign a 6-month lease, however small the space, has been the best thing I’ve ever done. Even my little showcase has transformed me from dreamer to do-er, and that one small change has affected every aspect of my life. Instead of buying clothes for myself, I hunt down vintage finds to add to my collection. Instead of blogging as much as I used to, I spend my spare time making labels and pricing my stock (a task I have been surprised to discover I dislike!). Instead of taking a leisurely lunch break, I take at least one lunch per week on the run when I drive over to check the booth and rearrange things to keep it fresh looking. Instead of reading a book, I write marketing plans.

And, for the final, and most unusual change to my business daydreams: the boring stuff is taking precedence. Since I’m so small, I have yet to print business cards (albeit they are next). Instead, I am determined to learn small business record keeping and my next step is to set up a cash-flow statement and an inventory database to keep track of sales, trends, and current stock. How mundane. How tedious. How absolutely necessary!

Who woulda thunk that I, the graphic design enthusiast, would put the image-making stuff last!

Thursday, February 01, 2007

I'm a Compulsive Creative

So, today we were talking around the lunch table and I was told that I was a true creative because I compulsively have to create things. Makes sense, I guess.

It certainly would explain a lot about my childhood! LOL! Selling wildflower bouquets to little old ladies, dictating poetry before I could write it, and teaching myself to play the piano ... sounds pretty compusively creative to me.

I ... can't ... stop. Must .... post to ... Blogger ....

Ahhhh, the life of a right-brainer.

Thursday, January 11, 2007

Oh, Incidentally ...

http://www.myspace.com/declarationvintage

Check it out.

I feel official, now

Last night I was checking out at Target. The girl ringing my purchases up asked how I was doing, initiated the usual cashier chit-chat, and commented on the magazines I was buying (Domino, Lucky, Country Living, and Mary Engelbreit's magazine).

I admitted, a bit shyly, that I am a magazine addict, but justified my purchase by explaining that it was research for my business.

"Oh, really?" she said, all interested. "Do you mind if I ask what kind of business it is?"

"I sell vintage accessories and decorative items."

"That's so cool!" she said.

And there you had it, I'm official, and now I'm dying to design and print business cards.

Whoooaaaaa, Bessy. One thing at a time. You gotta pay the February rent first!

Wednesday, January 10, 2007

Wednesday = Friday's Coming


Why has this week been so long? I don't know. Maybe because I'm working on updating a client database. Long, drawn-out, and, well, how can you get around saying it? Boring.

But it's all good.

'Cause I have things like this (I believe) blue moon Bakelite bangle to make me happy.

Of course, I'd be even happier if it sold!

Monday, January 08, 2007

Will this day ever end???


4:53pm. At Work. Pleeeeeease clock turn to 5:00pm. I am exceedingly bored!

4:54pm. Posting this image. It makes me happy. Did I mention it was from my vintage booth at the antique mall?

Uh-huh.

You can buy any of these things, folks.

Snatch 'em up!

Thursday, January 04, 2007

Picking up speed

I am taking a break from work for just a minute to update my blog. I probably shouldn't be doing this, but my brain is all fuzzy from concentrating on my current marketing work-in-progress, so I need a break.

That being said ...

I've decided on a name for my new official business and have just registered for a MySpace account again. I haven't done MySpace since late last spring, because I found it a waste of time, but the amazing power of that online community is undeniable for my targe demographic of 18-35 year-old indie and/or vintage minded young adults (not to mention the free "toot your own horn" PR for a newbie business!).

I also posted my first Craig's List ad for a vintage Bakelite bangle I have for sale.

Yesterday, I updated my antique mall display case and filled it with vintage bangles, a couple of vintage plastic bead necklaces, and vintage purses.

I fully intend to handcraft my Ruby Red line of cards and sell those, too.

All in all, it feels uber-good to be taking these newest baby steps toward boutique-shop ownership.

Saturday, December 30, 2006

Ch-ch-changes

One more baby step: I've signed up for an Etsy.com account. I'm not a registered seller yet, but that will come soon, and I will, at last, have some cards for sale.

As for the changes, it looks like Ruby Red may be a my own stationery and handcrafted product line for a different type of business than I originally decided to start.

So, to date:

1. I am selling vintage fashion and home accessories at the antique mall.
2. I am about to sell vintage sewing and craft notions, along with my own crafty things, under the Etsy ID "vintagenotions".
3. I am starting to write more, and hope to possibly incorporate my vintage, antique, and crafty interests into possible articles and/or books.

And, I am hoping to one day tie all of these interests together under the roof of one little boutique shop where people can shop for everything from an indie-crafted plushie animal to a cabinet to house their plate collection or craft supplies.

It will have vintage clothing, jewelry, hats, bags, and other accessories mingled with hand-crafted items and original art and user-friendly antiques and fine "junk".

There will, of course, be a red door and a chandelier, and the coolest jazz and indie music you could ever ask for playing in the background.

But, for now, I'm happy with my baby steps ...

Friday, December 29, 2006

ICBIIB! (I Can't Believe I'm In Business!)

I didn't visit my case at the antiques mall for over a week because I was busy and Christmas shopping. Well, ok, that's not the real reason.

The real reason I didn't visit was I was scared.

What have I gotten myself into? Bad grammar aside (ending a sentence in a preposition, oh my!), I have been contemplating the ramifications of loosing $55 a month to a case full of inventory that just sat there.

Then, yesterday, I dropped by, just to rearrange things and keep the case looking fresh.

When I got there, the case looked different. It took me a minute to realize that items were out of place (wow! people have actually looked at the stuff!) and some items were--could it be?!!!--MISSING.

Hallelujah, I made a sale. Somebody stop me before I hyperventilate.

The good new got even better ... two of the items that sold were, in fact, the most expensive ones in the case. A gaudy gold Louis XIV-type mirror (plastic, vintage, so-hideous-it's-gorgeous) and a bakelite bangle. The bangle I had gotten by luck for around $1. I sold it for $25, no questions asked.

I'm giddy.

Tuesday, December 19, 2006

I'm addicted

I have a new obsession ... vintage/retro plastic costume jewelry, especially anything lucite or bakelite.

That's "bake-uh-light."

Bangles, in particular, have caught my fancy, but I am also fond of lucite purses from the '60s, carved bakelite pins or buttons from the '30s and '40s (I really, really want a black Scottie dog pin, but they're $25 or more), and funky lucite rings from the '70s.

Bakelite has a sniff-test as a preliminary gauge of its authenticity. I went to the Tennessee Flea Market this past weekend, and I can only imagine what passers-by must have thought when I rummaged through piles of vintage junk, grabbed a suspicious-looking piece, rubbed my thumb across it until it warmed in that spot, and then sniffed it tentatively. If I smelled the right smell (a distinctive formaldehyde-type scent reminiscent of high school biology lab days), then I was very, very tempted to buy it!

Unfortunately, the best pieces I found (vintage pot-holder loom and a fun green cuff bracelet) were at an antique jewelry booth where the owner new his stuff. I would have had to fork out $20 for the bracelet and more for the "loom".

In the end, I came home with two boxes of vintage buttons (a score were the big red carved buttons I suspect could be bakelite!), a couple of brightly colored children's birthday cards from the '40s, and what I think might be a moonglow plastic bangle bracelet from anywhere from the '60s to the '80s -- I can't tell.

Wednesday, December 13, 2006

Ruby Red Began!

Big news.

Though the name may possibly change, and thought the focus has changed, the reality is still the same: I took a baby step on Sunday and officially rented case space at an antiques/home decor mall in Nashville.

Yep, peeps. After nearly two years of thinkin', and hopin', and wishin' … I'm officially in business!

I'm selling vintage-y things, with hopes to expand into larger "antiques" (of the primitive, cottage-style, or shabby chic variety), original art, and delicious little indie-crafts, if I can sell enough stuff to pay the rent each month. The way I see it? There are worse ways to spend $55 per month. Even if I don't make a cent off my new venture, I'll still learn a bunch about starting a mini-biz, and that can't hurt.

I'm finishing up my Christmas cards for this year and taking the extras over to the mall to sell--my love affair with paper and boutique-style cards has not changed, even if my business venture has! This year's cards are fab. I took a generic card base, added a tea-stained photocopy of a 1920's magazine story, then piled on pieces from vintage Christmas postcards, and topped it all off with pieces of vintage costume jewelry, Swarovski crystals, glitter--or all three!

So, if you have an extra $5, twenty minutes, and a hankering to go antiquing, take a little side trip to the GasLamp Antique Mall (Armory Drive exit off of I-65) in Nashville and visit case S112.

p.s. In honor of this new venture, I will most likely start a new blog. Look for it soon!

Tuesday, October 03, 2006

It's been a long time!

Wow. A lot–and I mean A LOT–can happen in two months.

I got a job and have had some interesting experiences. That's the short version. The long version could take an entire day to write about, so I will merely state it in list form.

August 7 - First day of work. I am dog-sitting for a friend in the morning and working a part-time job at night the entire week.
August 24 - My car fails the emissions test
August 28 - Broke my right foot
August 31 - My license plate expires
September 1 - Pre-Busy season starts at work
September 8 - While out painting pottery with a friend, I lock my keys in my car. We wait until nearly midnight for the locksmith. The good pottery people wait with us.
September 15 - My brakes make horrific grinding noise ... I take my car to the shop and convince my brother to let me borrow his Civic while he rides his motorcycle for a week.
September 18 - Busy season starts at work
September 21 - Get my car back from the shop.
September 22 - My Check Battery light goes on. I can't figure out why. After work, I go to Autozone and ask the guy to check my battery. It has full charge. My pottery-painting friend and myself decide to go to a movie in Nashville. Half-way there, my alternator dies. I have just enough charge to cross from the HOV lane to the side of the road. We wait two hours for the wrecker and then squeeze into it with two slightly scary truck operators we later nickname Chris Rock and Skanky Boy. We decide that we shouldn't hang out together on Friday nights anymore!
September 23 - My car died with the windows and moonroof open. It pours that night and morning. I still have damp carpets to this day. I get a rental car.
September 29 - I get my car back. It drives, but it stinks.
September 30 - I take the rental car back. And go to a kid's movie with my pottery-painting friend. We figure we're safe since it's a Saturday. The movie projector breaks twice during the film (of course!), but we score free tickets.
October 2 - The Official CRAZY Season starts at work. I need to figure out how to clone myself.

Which brings us to today, in which the most eventful thing that happens is I woke up an hour later than usual ... which would normally mean I would be late, but for me, who has been going in two hours early every day, it only means that I am a mere 30 minutes early, which I choose to use blogging for the first time in over a month, instead of prepping for the day. Hey, a girl can only handle so much.

But I still have to figure out how to squeeze three weeks worth of work into the next four days. We're THAT busy. You can't produce 80+ catalogs in a single month without being, well, swamped.

So, I'll write again later. But for now, I have to get back to work.

Thursday, August 17, 2006

Hah!

Laugh's on you, Human Resources. I already got an equitable job ... with the exact same credentials you found lacking. So there.

----
Thank you for applying for the position of Editorial Assistant. All the applications received have been reviewed and evaluated. We took care to review your credentials thoroughly and have come to the difficult decision that your candidacy is no longer under consideration. Determining a small group of finalists was a difficult and lengthy process. Those who have emerged are considered to have the skills, knowledge and experience that more closely meet the needs of the department.

Again, thank you for your interest in employment at ____________. I hope there may be other employment opportunities of interest to you in the future.

Sincerely,
Human Resources
----

Actual, factual ultra-personal (hah!) e-mail received today. Honestly, though the job looked good, I wasn't holding my breath.

Tuesday, August 08, 2006

Who am I?

Just a little existential question for the day. Nothing major.

Well, actually, it was the question for yesterday, and I got the answer today. Boy, that was quick! My manager didn't know my official title, so I think he made one up. This is because I am the first person to be full-time in the position.

Are you ready for this? I am (at work) an Assistant Account Executive.

That sounds so important.

I've been hard at work for two days now, and I think I'm getting the hang of my basic tasks. Of course, once I master those, they're going to fling a few dozen more at me. I say bring it on!

Thursday, August 03, 2006

Career advice for college students

Me, Myself, & I
Wow, this feels so weirdly familiar. Didn't I just do this two years ago?

I start my new job as an assistant at an advertising agency on Monday morning in Nashville. 8 a.m. sharp. Please, oh, please, don't let there be any wrecks on 24 or 65!

Two years ago, I was as green and fresh-faced out of college as they get. I had full faith that graduating magna cum laude was a good sign I'd succeed. Today, I'm older (sshhh!) and wiser (hah!) and a wee bit more cynical (how could you tell?), but I am still experiencing those pre-first-day jitters.

I really think I should remind myself that I am an old pro at starting new jobs by now. After all, I've done that four times in the past year-and-a-half alone! I didn't die of misery or mortification then, and I won't now. I even made it through my 1040 without a hitch, thanks to the folks at H&R Block online--despite my 4 W-2's and unemployment benefits.

So, anyways, about that advice ...

College + Good Resume = Job? Sorry, No.
For the record, college is a mere stepping stone in the path to a good career. Actually, it's more like a pebble. The employers of today want you to have a degree--that's a no-brainer--but they don't necessarily care if you were a great student. The question they have is "are you a great worker?". In other words, will you be an asset or a liability? They don't want to train you. Nobody has the time in today's corporate world, so you'd better be sure you learn fast. Your salary is meant to get them the best cubicle-dweller for their big-money buck; benefits are the bait that trick unsuspecting little college graduates into getting hooked into workaholism, unproductive activity, and stressful lifestyles. They need you to slave away so they can enjoy the profits, and you need their money to enjoy a semblance of a life. It's called co-dependency, folks.

Welcome to the Real World (No, I don't mean MTV!)
So what do you need to succeed?

The Basics
- Determination
- Thick skin
- Organization (see below)

The Good
- Ability to follow-through on ALL commitments
- A great professional phone voice
- A phone-call log
- A well-kept Rolodex (hint: this isn't a fancy watch).

The Better
- A "tickler" file
- A planner/PalmPilot/Blackberry - whatever.
- Common sense. Lots and lots and LOTS of common sense.

The Best
- Ability to multi-task (while doing the seemingly impossible of FOCUSING on one at a time despite being required to do at least 5 unrelated tasks simultaneously).
- Interpersonal skills
- Communication skills
- LISTENING skills
- Impeccable customer service

The Personal
- Good health/exercise habits (this includes a well-balanced diet. No. French frys are not a vegetable!)
- A sense of humor
- A good memory (remembering somebody's name, favorite sports teams, and birthday are all great ways to make friends).
- A sense of style. Have you ever noticed how people tend to compartmentalize people and label them? It might feel like high school, but that's how it works. Be remembered for something good and only (maybe) slightly controversial. At least they'll know who you are and it's a great conversation starter. "Have you met Sara Beth? She's our resident Cubs fan/art collector/Scrabble champion/gourmet chef."

The Best Resource
People. It's not what you know, it's who you know and where you knew them. The best part of a college education is maintaining good relationships with professors, mentors, advisors, and fellow students. You never know who might know the CEO of that dream company.

This is not to say you should abuse your friendships by using them to get to someone else, but it is never a bad thing to have a network of friends, family, and acquaintances that has a favorable opinion of you and your abilities.

Which brings up an excellent point ...

The Second Best Thing
The second best thing is to use your free time wisely. Choose activities not only for entertainment or financial benefit, but also for their ability to provide invaluable hands-on experience or educational opportunities directly related to helping you develop good job skills.

Great extra-curricular activities include:
- internships at noteworthy institutions
- joining an industry organization
- attending industry-specific classes or events
- volunteering

Finally, Take a Test Drive
Take a PART TIME job either on or off campus that will give you the opportunity to learn from trial and error doing the small things that you will then have perfected by the time you land your first big professional job. If you get the foundations down before hand, you can spend your time and energy learning the bigger, more important aspects of your new job from day one, instead of day 91 (like I did, unfortunately). This cuts down on a significant amount of unnecessary stress. Trust me.

Wednesday, July 26, 2006

one little ... two little ... three little resumes

I'm shooting out the resumes left and right, folks. I even spur-of-the-momented an online form for a company that handles ticket sales and event management for a certain nearby city.

Before the day is through, I will have applied to 5 jobs--with the potential for 2-3 more. I might even call up the place I dread applying to (it's a call center) and do a phone interview for good measure. Maybe. I haven't decided yet.

In other news, I dropped off my interview suit to be dry cleaned today.

And I ate leftover Papa John's pizza for breakfast. Nothin' better!